Proposal · 29 October 2026 Branding Refresh · Website Update

Fully qualified.
A brand and website
that prove it.

A branding refresh and a website update for Alex's Vegetation, built to show Port Macquarie exactly how much knowledge sits behind every job. A cleaner logo and AV icon, a full brand pack, and a modern website that puts your qualifications front and centre. One price: $2,500 + GST.

Alex climbing a tree in Port Macquarie
Real Alex's Vegetation job photo, from your current website
Prepared for
Alex's Vegetation
Port Macquarie NSW · alexsvegetation.com.au
Prepared by
Mitchell Galvin
Account Director, Fresh Digital
Valid until
28 November 2026
30 days from issue
01 · Executive Summary

The opportunity

Alex's Vegetation is a Port Macquarie arborist business led by Alex, a qualified consulting arborist, covering tree removal, pruning, stump removal, soft landscaping and arborist advice across Port Macquarie, Wauchope, Laurieton, Lake Cathie and Bonny Hills.

Alex holds three trade qualifications. This proposal is about making that expertise obvious the moment someone sees your logo, your ute or your website. The branding refresh and website update together are $2,500 + GST, one-off, with no monthly commitment.

◆ Why this, and why now

Your qualifications, front and centre
  • ◆
    Certificate III in Arboriculture. Formal training in tree climbing, pruning, removal and safe work at height.
  • ◆
    Certificate III in Horticulture. Plant health, soils and growth, so advice goes beyond just cutting.
  • ◆
    Certificate III in Landscaping. Planning and building outdoor spaces, so the job can finish with the yard sorted.
  • ◆
    Consulting arborist. Tree assessments and advice from someone qualified to give it. Homeowners comparing quotes should see this straight away.
Arborist on ropes in the canopy
Climbing on ropes
Arborist high in a tall gum
High in a tall gum
Chainsaw work on a tree trunk
Chainsaw work
Stump grinder operator
Stump grinding
Climbing arborist pruning
Pruning high up

Real Alex's Vegetation job photos from your current website.

02 · Branding Refresh

Same roots, sharper look

We kept what people already know: the green, the orange, the leaf V and your "Great Work, It's In Our Nature" tagline. Then we cleaned it up into a modern logo and a redrawn AV icon that stays crisp from a favicon to the side of the ute.

Logo before and after
Before
Current Alex's Vegetation banner logo
Your current banner logo.
After
Refreshed Alex's Vegetation logo
The refreshed logo, with the tagline on a burnt orange bar.
Icon before and after
Before
Current AV icon
Your current AV icon.
After
Redrawn AV icon
Redrawn as a clean vector, on a rounded square for apps and social profiles.
Business cards
Alex's Vegetation business cards mockup
Business card mockup, front and back
Brand in the wild
Alex's Vegetation branding on the side of a ute
Ute
Alex's Vegetation polo, tee and cap mockup
Apparel
Page from the Alex's Vegetation brand guidelines
Brand guidelines preview
1
Branding refresh
Included

Designed, exported and ready for print and digital use.

✓
Logo and icon set. Primary and stacked logos plus the AV icon in colour, reversed, mono black and mono white.
✓
Brand guidelines. Colours, fonts, spacing and usage rules in one PDF.
✓
Ready-to-use assets. Favicons, social covers and mockups for the ute, cards and apparel.
03 · Website Update

Before and after, already designed

We've already designed the new site so you can see exactly what you're getting. Same services and real job photos, rebuilt in the new branding to look modern, load fast on a phone and show your qualifications on every page. Have a click around: alexsvegetation.pages.dev

Desktop
Before
Current Alex's Vegetation website on desktop
alexsvegetation.com.au today, captured 29 October 2026 at 1440px wide.
After
New Alex's Vegetation website on desktop
The new homepage at the same size, in the new branding.
On a phone
Before
Current Alex's Vegetation website on a phone
Today on an iPhone sized screen.
After
New Alex's Vegetation website on a phone
The new site on the same screen.
16 pagesHome, 5 services, 5 suburbs, about, gallery, contact and moreEach with its own title and description
3 Cert IIIsFeatured on the home and about pagesPlus an expert insight panel on every service page
21 photosReal job photos in the galleryNo stock images
Before
alexsvegetation.com.au
  • ✕ Older logo and look that undersell a fully qualified arborist
  • ✕ Qualifications not the first thing visitors see
  • ✕ Design that feels dated next to the quality of the work
View the current site
After
The new Alex's Vegetation website
  • ✓ Full logo in the header, switching to the AV icon as you scroll
  • ✓ Three Certificate IIIs and consulting arborist status in a featured section
  • ✓ 5 service pages, each with an expert insight panel
  • ✓ 5 suburb pages: Port Macquarie, Wauchope, Laurieton, Lake Cathie and Bonny Hills
  • ✓ Gallery of real job photos, and one-tap calling on phones
Explore the new site
04 · What's Included

Everything in the one price

Logo and icon refreshThe refreshed logo with the "Great Work, It's In Our Nature" tagline, plus the redrawn AV icon, in colour, reversed, mono black and mono white.
Brand guidelinesA 20 page guide covering colours, fonts, spacing and usage, so the brand stays consistent wherever it appears.
Asset packPrint and web files (SVG, PDF, EPS and PNG), favicons, and social profile and cover images, saved to a shared Google Drive folder.
MockupsBusiness cards, ute signage and apparel, so you can see the brand in use before you print.
Website updateThe new 16 page site in the new branding: home, services, five service pages, service areas with five suburb pages, about, gallery and contact.
SEO setup on launchPage titles, descriptions, local business schema and a sitemap on every page, plus one-tap calling on phones.
05 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Discovery
A deep dive into your goals, your customers and the competitive landscape, so the strategy is built on what's true for your business.
02
Strategy
A custom roadmap built around your specific goals and budget, never a one-size-fits-all package.
03
Execute
Our in-house team gets to work, on time, on budget, and to spec, with your new brand and website setting the foundation.
04
Optimise
Continuous iteration using real data, so results compound month on month rather than plateauing.
05
Report
Clear monthly reports in plain English, what we did and what comes next, with no jargon.
06
Scale
Double down on what works and expand into new channels as the results give us room to grow.
06 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
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Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
07 · Investment

Investment, in plain numbers

One one-off fee covers the branding refresh and the website update. No monthly retainer, no lock-in.

Branding + Website · One-off
$2,500+ GST
Branding refresh and website update together
What's includedInclusion
Refreshed logo and AV icon setIncluded
Brand guidelines and asset packIncluded
Business card, ute and apparel mockupsIncluded
16 page website in the new brandingIncluded
SEO setup on every page at launchIncluded
Total, one-off$2,500 + GST
◆

The bottom line. $2,500 + GST, once, for a refreshed brand and a new website that show off your qualifications.

All fees are quoted in Australian Dollars and are exclusive of GST. The branding refresh and website update is a one-off fee of $2,500 + GST. There is no monthly fee. Printing of business cards, signage and apparel is not included. This proposal is dated 29 October 2026 and is valid for 30 days from issue, until 28 November 2026.

08 · Next Steps

Ready to get started

01
Sign below
Accept the proposal with your digital signature, or send through any questions.
02
Review and tweaks
You check the brand and site content, and send any extra photos or changes.
03
Brand pack handed over
All logo, icon and guideline files shared with you, ready for printing.
04
Website live
The new site launches on your domain.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

✕
✓

Proposal accepted

Mitchell Galvin, Account Director at Fresh Digital
Your key contact
Mitchell Galvin
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226